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Expert's Corner: Jim Deyo
President, Business Advisor Online
Jim Deyo is the President of Business Advisor Online, an internet based service that provides small businesses with the ideas they need to grow and the resources they require to make the right decisions. Prior to founding Business Advisor Online in 2005, Jim retired as a Senior Vice President from Comerica Bank in Detroit Michigan. Comerica is the country's 25th largest banking institution and specializes in providing commercial banking services to businesses of all sizes, primarily in the Michigan, California, and Texas markets.
During his banking career, Jim worked extensively with small and medium sized companies. Small businesses usually do not have the resources they need to do everything efficiently and can benefit from a little outside assistance in dealing with their day-to-day challenges. As both a commercial and consumer lender, Jim specialized in helping smaller companies identify and solve their business problems, allowing them to grow faster, become more profitable, and secure the financing necessary to facilitate their growth.
Jim had some unique and diversified experiences throughout his commercial banking career. While working extensively as a financial professional, after receiving an MBA in finance and accounting from Syracuse University, he also managed marketing, strategic planning, and process improvement activities, both for the bank and its customers. He oversaw and managed the bank's entry into several key new businesses and product opportunities. He was heavily involved in both bank and customer organizational restructurings. And he has managed both professional employees and large groups of support staffs throughout his career.
Jim started Business Advisor Online in 2005 to provide small businesses with a better way to find the ideas and opportunities they need to grow. The company understands that access to information today is easier - but, there's so much of it, it's easy to feel overwhelmed. The time businesses have to spend getting good information is their real challenge.
Business Advisor Online has simplified the process of finding the important information small businesses are looking for. As the information on the site was assembled, over 80% of the documents reviewed were rejected. Why? Because they were poorly written, included misleading facts, were too technical, were not specific enough, or because they were written for a larger company audience - some of the same reasons small businesses would reject that information, when they look at it.
Business Advisor Online specializes in getting the right information to small businesses. Small refers to the limited infrastructure of the business, not its annual sales, or number of employees. And the right information is marketing and sales ideas and approaches that make it easier to grow, financial advice that lets businesses make the right decisions, help in thinking through the strategic, pricing, employee, and customer issues that businesses face every day, and much more.
But, find out for yourself everything that Business Advisor Online has to offer. Visit the website at www.businessadvisoronline.com and sign up for a six week free trial of the service. You can also e-mail Jim at jimdeyo@businessadvisoronline.com, or give him a call at (248) 563-7158.
