 |
ARTICLE ARCHIVE:
|
|
Have a question to ask our expert?
with your questions.
Expert's Corner: Peter Nyberg
President and founder of ingage
As president and founder of Durham-based company ingage, Peter Nyberg leads the company's overall strategic development and key business partnerships. Nyberg's efforts have enabled ingage to build a loyal following among publishers and marketing executives as an innovative producer of interactive direct marketing products.
Prior to founding ingage, Nyberg was instrumental in establishing two health care supply chain management companies: Promedix, a Ventro company, where he served as vice president of strategic business development; and Broadlane, Inc., where he held the position of vice president of sales and services.
In addition, Nyberg served as vice president of Duke University Health System where he was responsible for multi-million dollar corporate partnerships and risk-sharing agreements with large organizations such as Allegiance Healthcare, Baxter International, Johnson & Johnson, PENTAX, and Hill-Rom. Throughout his stellar career, Peter Nyberg demonstrated an uncanny ability for developing high-impact marketing and business development strategies.
He holds a bachelor's degree and a master's degree in business administration from Yale University.
About ingage
Founded in July, 2002, by Peter Nyberg, Durham, NC-based company ingage was one of the first organizations in the U.S. to realize the enormous potential for a new kind of direct marketing: INTERACTIVE direct marketing.
In an age of heightened ROI accountability, ingage combined the best of what the web has to offer - motion and sound, personalized messaging, content that may be updated at any time - to launch a product line that delivers, on average, 3X the response rate of a traditional direct marketing campaign. Using patent-pending technology, the company created a roster of CD solutions featuring innovative tracking tools that allow marketers to measure campaign efficacy against detailed user behavior data.
Since its inception in 2002, ingage has experienced triple-digit growth. The company's management team brings over 50 years of experience across multiple corporate segments.
For more information or to contact Peter, call 919-683-2100 or visit www.ingageinteractive.com.
